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Graphic Identity Standards

  About   Logos   Color Palette   Typography   Digital Guidelines

 

Logo – Variations and Guidelines

The Huntington’s logo consists of the unique “H” icon and custom typography placed in a specific relationship to the icon. The logo exists in both centered and horizontal configurations and with and without the descriptive tagline: “Library, Art Collections, and Botanical Gardens.”

 

The “H” icon may be used by itself when the full logo appears elsewhere in a document or digital space. It also may be used solely as part of digital content, such as for social media, when the content exists within a Huntington branded framework.

 

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Minimum size and surrounding white space

To preserve the integrity of The Huntington’s visual identity, the logo must always be recognizable and readable, and the visual identity must stand out from other design elements. It should not be reproduced below the minimum size and should have a minimum amount of white space surrounding it.

 

The minimum allowable reproduction sizes for the logo and surrounding white space (padding) are shown below.

 

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Logo – Color Guidelines

As a general rule, the background color should never compromise the readability or integrity of the logo, nor should the value of the background color visually compete with the logo.

 

The color of The Huntington logo in positive reproduction for print and digital applications is “Huntington Green” (PMS 5743).

 

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The logo may be reversed out of black or other dark colors to white only, at 100% opacity.

 

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The logo may be reproduced in grayscale or black, only in the following circumstances:

  • If otherwise the background color would create visual vibrations, for example when background is red or green.

  • In one-color printing, such as for envelopes.

 

Please note that, black or gray should not be considered part of The Huntington’s color palette.

 

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Logo – Unacceptable Uses of Logo

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About The Huntington

The Huntington Library, Art Collections, and Botanical Gardens is a collections-based research and educational institution established in 1919 by Henry E. and Arabella Huntington. Henry Huntington, a key figure in the...

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