Experts on nomenclature—from Madison Avenue marketing executives to the parents of newborn babies—have long believed that choosing the right name can make all the difference. Rose lovers would certainly agree.
So, when a chance to name a new rose at The Huntington was offered as part of a spring fundraising campaign called “Sharing the Love,” there was excitement as well as some trepidation among the Botanical staff. “A good name is really important for a rose, and I was afraid we’d get a bad one,” said Tom Carruth, the E. L. and Ruth B. Shannon Curator of the Rose Collections. He could recall several less-than-lovely trade names that had been bestowed on rose hybrids over the years, negatively affecting their popularity.
Carruth needn’t have worried. The opportunity to name the new rose was purchased through a generous donation by Toshie Mosher, a member of The Huntington’s Board of Governors, and she had something inspiring in mind. The name Mosher chose for the pink-and-white floribunda embodies a sentiment that speaks eloquently to this moment in time and expresses what must surely be a universal longing.
She named the rose ‘Peace & Harmony’.