Welcome to Our Brand

Focusing on the future while honoring the past, The Huntington has launched its first comprehensive branding initiative in its 100-plus-year history, unveiling a bold visual identity and shortening its name from “The Huntington Library, Art Museum, and Botanical Gardens” to simply “The Huntington.”

Driven by the visionary One Huntington strategic plan led by President Karen R. Lawrence, this transformation marks the next chapter in the institution’s evolution. The changes are designed to reflect greater resonance among the three collections.

The Huntington has always been more than a library, a museum, or botanical gardens; it’s a place where history, literature, art, and the natural world come together to provide transformative experiences for a community of the curious. As we continue to evolve, our new brand offers a more cohesive and engaging way to share The Huntington’s legacy and goals.

An Emphasis on Connection

The Huntington has expanded and evolved since its founding in 1919, when Henry E. and Arabella Huntington transformed their private estate into an institution for the public good. Since then, we have continued to purposefully grow our collections and magnify their impact and reach, from groundbreaking humanities and botanical research initiatives to community engagement efforts.

The new brand visually brings together our library, art museum, gardens, research, and education programs under a One Huntington identity, while supporting the distinctiveness of each part. 

Evolution of a Brand Identity

The new brand identity is anchored in the institution’s signature green, complemented by a vibrant and versatile color palette that reflects the institution’s richness and variety. The color palette reflects the color gradations seen in nature and art.

“The Huntington” wordmark is the text-only representation of the brand. Its typography conveys both our heritage and forward-thinking mission.

Our new monogram is a graphic representation of our iconic “H.” It features the shape of a gem at the center, a nod to the frequent characterization of the institution as a Southern California treasure. The gem shape is flanked by two stylized pillars, one pointing left toward the past and one pointing right toward the future. The pillars symbolize the expansive nature of the institution’s collections, as they grow and continue to be studied and interpreted over time.

A Visually Unified Story

For many, The Huntington is synonymous with iconic historical and literary works and distinctive gardens, including Thomas Gainsborough’s The Blue Boy, the 15th-century Ellesmere manuscript of Chaucer’s Canterbury Tales, and the tranquil landscapes of the Chinese Garden. But perhaps fewer people know about contemporary artist Mineo Mizuno’s installation Homage to Nature, the archive of science fiction writer and Pasadena native Octavia E. Butler, or the institution’s leadership role in cryopreservation research to help secure some of the world’s most at-risk plant species.

The Huntington’s new brand visually unifies its Library, Art Museum, and Botanical Gardens, showcasing the depth of each collection and the powerful connections and cross-fertilization among them. The institution is not only a place of preservation and conservation but also a space for generating new knowledge, inspiring creativity, and experiencing a sense of wonder. Visitors are invited to rediscover The Huntington and see it anew.

Welcoming All to The Huntington

Whether you’re a scholar delving into the archives, a visitor enjoying a stroll through the grounds, or an artist seeking inspiration in our Grand Manner gallery, The Huntington is a welcoming place of discovery and reflection for diverse audiences.

As part of the brand launch, we will introduce new digital experiences, redesigned signage, and enhanced educational resources. We invite you to Rediscover The Huntington, enjoying what you already know and exploring what’s new and unexpected.